Desirability Profiles

The relationship between predicted responses on one or more dependent variables and the desirability of responses is called the desirability function. Profiling the desirability of responses involves, first, specifying the desirability function for each dependent variable, by assigning predicted values a score ranging from 0 (very undesirable) to 1 (very desirable). The individual desirability scores for the predicted values for each dependent variable are then combined by computing their geometric mean. Desirability profiles consist of a series of graphs, one for each independent variable, of overall desirability scores at different levels of one independent variable, holding the levels of the other independent variables constant at specified values. Inspecting the desirability profiles can show which levels of the predictor variables produce the most desirable predicted responses on the dependent variables.

For a detailed description of response/desirability profiling see Profiling Predicted Responses and Response Desirability: Overview.