This example illustrates one other method of clustering: k-means clustering. As described in the Introductory Overviews, the goal of the k-means algorithm is to find the optimum "partition" for dividing a number of objects into k clusters. This procedure will move objects around from cluster to cluster with the goal of minimizing the within-cluster variance and maximizing the between-cluster variance. In Example 1, you identified three clusters in the car data set (Cars.sta), using the method of Joining (Clustering). Now you will see what kind of solution k-means clustering will suggest for 3 clusters.

Specifying the Analysis. Select Cluster Analysis from the Statistics - Multivariate Exploratory Techniques menu to display the Clustering Method Startup Panel. Here, select K-means clustering and then click the OK button to display the Cluster Analysis: K-means Clustering dialog. At this point, click on the Advanced tab to further specify the analysis.

Click the Variables button
to display the standard variable
selection dialog and select all of the variables. Then click the OK button to return to the Cluster Analysis: K-Means Clustering Advanced
tab. As in Example 1,
you may cluster cases or variables; in this case, select Cases
(rows) from the Cluster
box, in order to cluster cases (cars). To look at the results for 3 clusters,
enter 3 in the Number
of clusters edit field.

Initial cluster centers. The options in this group control the way in which the initial cluster centers are computed. The results from the k-means clustering method depend to some extent on the initial configuration (i.e., cluster means or centers). This is particularly the case when there are many small clusters (with few objects) that are clearly distinct. For more information concerning the options in this box refer to the Cluster Analysis: K-Means Clustering - Advanced tab topic.

For this example, choose the default Sort distances and take observations at constant intervals option button, and then click the OK button to begin the analysis.

Results. When the analysis is complete, the K-Means Clustering Results dialog is displayed. Click on the Advanced tab to view various result spreadsheets and plots for your analysis.

Analysis of variance.

Even though significance testing would not be proper in this case (you are very much capitalizing on chance), you may nevertheless look at the analysis of variance results, comparing the means for each dimension (i.e., performance measure) between groups (clusters of cars). Click the Analysis of Variance button to display the Analysis of Variance spreadsheet.

Judging from the magnitude (and significance levels) of the F values, variables Handling, Braking, and Price are the major criteria for assigning objects to clusters.

Identification of clusters.
Now, see how STATISTICA assigned
cars to clusters using these criteria. To view the members of each cluster,
click the Members of each cluster &
distances button to produce a cascade of spreadsheets (one for
each cluster). Cluster 1 consists of Acura,
Buick, Chrysler,
Dodge, Honda,
Mitsubishi, Nissan,
Olds, Pontiac,
Saab, Toyota,
VW, and Volvo.

The next spreadsheet contains the members of Cluster 2:

The second cluster contains Audi,
BMW, Corvette,
Ford, Mazda,
Mercedes, and Porsche.
The final cluster is given in the third spreadsheet. This cluster consists
of Eagle and Isuzu.

These results do not entirely match the clusters found in the previous analysis. However, the distinction between economy sedan vs. high luxury sedan still seems tenable. The Eagle and Isuzu were probably moved into their own category because they did not "fit" anywhere else, and because any other split between cars did not improve the solution (i.e., increase between-groups sums of squares).

Descriptive statistics for each cluster. Another way of identifying the nature of each cluster is to examine the means for each cluster for each dimension. You can either display descriptive statistics separately for each cluster (click the Descriptive statistics for each cluster button), display the means for all clusters and the distances (Euclidean and squared Euclidean) between clusters in separate spreadsheet (click the Summary: Cluster means & Euclidean distances button), or plot those means (click the Graph of means button). Usually, the graph provides the best summary.

Looking at the lines for the economy sedan cluster (Cluster 1) as compared
to the luxury sedan cluster (Cluster 2) in the graph below, it is found
that, indeed, the cars in the latter cluster are:

(1) More expensive,

(2) Have slower acceleration (probably because of greater weight),

(3) Require about the same braking distances,

(4) Are about equal in handling, and

(5) Get lower gas mileage.

The most distinguishing feature of the cars in the third cluster (Eagle and Isuzu) in this plot appears to be their shorter braking distances and their poorer handling.

Cluster distances. Other useful
results to examine are the Euclidean distances between clusters (click
the Summary: Cluster
means & Euclidean distances button). These distances (Euclidean
and squared Euclidean) are computed from the cluster means on each dimension.

Note that clusters 1 and 2 are relatively close together (Euclidean distance = 0.97) relative to the distance of cluster 3 from clusters 1 and 2.